Why I’m Betting on “Homemade” Websites in the Age of AI (2026)
AI doesn’t buy products. Humans do. Here is why your business needs a digital storefront built by a person, supercharged by technology.
The internet is crowded right now.
In 2026, AI-generated websites are everywhere.
They are marketed as fast, cheap and tailored to your industry.
I’ve been a certified UX/UI designer for years. I run Imagine Design LLC. I’ve test-driven the "instant" website builders. I’ve watched the templates take over.
But here is the catch.
Instead of creating a connection, many businesses are just filling the web with noise.
They are pouring money into tools that build galleries of AI-generated images, not storefronts.
The "AI Elephant" in the Room
Let’s be clear.
At Imagine Design, we aren't anti-AI.
In 2026, being anti-AI is like a carpenter being anti-power-drill.
We are Human-centered and AI-collaborative.
We embrace AI tools when they help our clients win. We use them to spark new ideas. To brainstorm faster. To save you time and money on the "grunt work."
But we don’t rely on AI to do our work for us.
We use it to supercharge our abilities. To be more efficient. To clear the path so we can focus on the things a bot can’t do: Empathy. Strategy. Connection.
Why "Homemade" Still Wins
We advocate for the "Homemade Homepage."
It isn’t about being "amateur." It’s about being human-centric.
When you work with a certified UX researcher, you aren't just getting a "pretty" site. You are getting a strategy built from the ground up for your specific customers.
The Homemade advantage looks like this:
Intentionality over Algorithms — We don't just place a "Contact Us" button where a bot thinks it should go. We place it where your customer’s journey naturally leads them.
The Digital Storefront — A website shouldn’t just be a place to put pictures. It is your most tireless salesperson. It is a funnel designed to bring in prospects.
Efficiency Meets Empathy — We use AI to streamline the build, but we use human research to ensure the message hits home.
Trust as Currency — In a world of deepfakes and generic content, authenticity is the highest-valued currency. A human-made site feels real because it is real.
The Bottom Line
For a medium-sized business in 2026, your website is often the only impression you get.
It is your handshake. Your storefront. Your identity.
Don’t leave that entirely to an algorithm.
Use the tech. Embrace the speed. But keep a human at the wheel.
Go all in on human-centric design. Build something that connects.
Go "homemade."
See you soon.
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